Immersion sector: Key figures and trends to follow in 2025.
- eatthecakestudio
- Jun 5
- 3 min read
In just a few years, the immersive experience has become a veritable phenomenon in the world of live entertainment and events. The sector is recording an annual growth rate of 21% since 2019. (source: Evolving Immersive: The 2025 Immersive Industry Report.
While immersion has long been confined to niche artistic projects or technological experiments, it is now establishing itself as an essential strategy for capturing attention, creating emotion and engaging audiences. And the figures speak for themselves: immersion is redrawing the contours of contemporary creation.
Dazzling growth in the global market.
This success is about much more than technology. Far from being limited to VR or 3D, the immersive experience is now spreading to sectors as varied as culture, education, tourism, healthcare and even insurance. Yes, you read that right: even insurance companies are getting in on the act, to make their offers or in-house training schemes more engaging. 69.2% of those interested in immersion in the museum, commercial or real estate sectors (described as “immersive curious”) have incorporated immersive experiences into their future budgets. (source: Evolving Immersive: The 2025 Immersive Industry Report).
Live entertainment reinvented.
Live performance is one of the first fields of experimentation for immersive design. In recent years, a growing number of hybrid creations have emerged: immersive plays, performative strolls, interactive sound installations, wandering shows, augmented reality performances... Artists are pushing back the boundaries of the traditional stage setting to plunge audiences into complex, often non-linear and profoundly sensory narrative universes.
This new type of performance transforms the spectator's posture: it's no longer a matter of sitting in a darkened room, but of moving around, exploring, deciding. Audiences become actors in their own experience. The result is freer, more mobile, more organic forms - and above all, more emotionally impactful.
Events are all about experience.
In the events industry, where innovation is essential to stand out from the crowd, the immersive experience is now at the heart of design strategies. A conference, a trade show, a product launch or an exhibition can all be redesigned with a strong immersive dimension. The aim: to captivate participants and offer them a memorable experience they won't forget.
Event companies are planning to integrate immersive elements into their future events. Why? Because emotion generates commitment, memorization and, ultimately, loyalty.
A well-designed immersive space can tell a story, convey a message or promote a product in a way that goes beyond the rational. It transforms a one-off moment into an unforgettable memory.
Immersive technologies: a powerful (but not indispensable) lever.
Virtual reality, augmented reality, holograms, interactive screens, 3D projections, spatialized sound... the technological tools available to creators are constantly expanding. And yet, technology is not a sine qua non for creating a successful immersive experience. Sometimes, a good script, well thought-out human interaction or original staging are enough.
What audiences are looking for today is not technical prowess, but emotional impact. The most powerful experiences are often those that put people at the center: a look, a voice, a gesture, an enveloping atmosphere. It's this approach that makes the difference, whether we're talking about an intimate play or a large-scale installation.
Changes in the creative professions.
With the rise of immersion, the performing arts and events professions are evolving rapidly. It's no longer enough to be a good director or a seasoned technician. You now need to be able to think in terms of interaction, non-linear narration, user pathways, group dynamics, sound design... and sometimes even UX.
The experience designer becomes a conductor who must articulate space, light, sound, body and narrative to provoke emotion. A veritable mutation of skills is underway. For artists, producers, stage managers, scenographers and technicians, it's becoming crucial to train in order to understand the codes of immersion.
Training to meet demand.
This is where training courses like Immersion 360° - Strategies and Techniques for Understanding the Basics of Immersive Creation, offered by Eat The Cake Studio, come into their own. Aimed at creative professionals, this course explores the fundamentals of immersive design: interactive writing, interpretation in immersive environments, design of sensitive spaces, technical coordination...
With 14 hours of practical and theoretical classes, it offers a first hands-on immersion in the world of immersive entertainment. It's the ideal opportunity to acquire essential tools and develop a 360° vision of the sector.
Conclusion: A booming sector.
The immersive experience is no longer a marginal trend. It is profoundly redefining the way we conceive live entertainment and events. The figures confirm a lasting structural evolution, driven by growing public demand and a constant desire for innovation on the part of creators.
To avoid being left behind, it's essential to be informed, to test and to train. Because the future of events and creation undeniably lies in emotion, interaction... and immersion.
