Immersion 360°
Whether you're a professional in the entertainment, leisure or production industries, in charge of marketing and communications, or in professional retraining, this training course is designed for you. Save time by understanding how to create unique and memorable emotional experiences for your target customers, at the lowest possible cost. Create high-impact events to optimize your return on investment.
Get the basic skills you need to create immersive experiences in just 14 hours, from a professional with 30 years' entertainement experiences and peer recognition : Frances Vieras-Blanc.
Location : Paris or online.
Extract from the course content: What is immersive? Overview of the sector; Guest speakers; What uses and how?; Budgeting and production; Prototyping and playtesting...
Tarif : 950€ - 100% funded by France Travail, or possible financing by OPCO and PCF.
Qualiopi certified.
Next sessions : October 2025.
Register now to start efficiently and boost your creativity & your objectives!
You won't be available on that date? Register to be kept informed of future training sessions.
(Please let us know when you register).
Who is the trainer, Frances Vieras-Blanc?
Frances is a powerhouse in immersive storytelling and experience design.
With 30+ years in entertainment—spanning theater, film, and video games—she knows how to craft worlds that captivate, engage, and leave a lasting mark.
As Founder of Eat the Cake Studio, an immersive entertainment company based in France, she designs and produces immersive experiences—from brand activations to original interactive worlds—helping audiences connect and engage deeply while empowering brands to elevate their identity and amplify their reach.
A leader in the immersive space, Frances is a founding member of the World Experience Organization (WXO) and its Global Experience Council, and a contributing alumni of The College of Extraordinary Experiences. She also co-founded JeDI, a collective dedicated to advancing the immersive industry in France, and co-creator of Les Journées de l’Immersif, the country’s largest industry gathering aimed at fostering a thriving immersive ecosystem.
Are you an aspiring professional, artist, scriptwriter, producer or manager of a venue open to the public? This Qualiopi-certified course, led by Frances Vieras-Blanc, will teach you the basics of creating immersive experiences. Accessible to all and fully funded by France Travail, it is designed to develop your skills and open the doors to the booming sector of artistic and event immersion.
Immerse yourself in an intensive 14-hour workshop led by Frances, an expert in immersion and a founding member of the World Experience Organization (WXO), the Global Experience Council and the JeDI collective.
Passionate about uncovering remarkable stories and transforming them into dynamic, lived experiences, Frances is driven by a mission: to turn the ordinary into the extraordinary.
Whether designing immersive experiences, facilitating workshops, or commanding the stage as a keynote speaker, she brings impact, connection, and a touch of theatrical magic to everything she does.
Optimize your return on investment by getting the right training!
1. Quickly optimize your return on investment by making a deep and lasting impression on your prospects.
3. Enter a network of professionals and create connections of opportunities.
5. take advantage of exclusive testimonials from artistic directors in London, LA and NY.
2. Get concrete tools that will make you independent in your immersive creations.
4. Take part in hands-on training with the advice of a seasoned professional.
BOOK NOW !
What is the content of the course, to learn the basics of creating immersive experiences?
-
A benchmark of experiences around the world
-
Study of different business models
-
Understanding immersive experiences and future challenge
-
Tools for implementing immersive technology directly into your projects
-
With exclusive testimonials from artistic directors in London, LA and NY.
-
Part of the course will be conducted in English, to train participants in the use of the language and the English accent, which are essential for operating on the international immersive scene.
-
Workbook provided + Certification at the end of the workshop
14h of exclusive training about Immersive Experience.
who can apply for this training.
The course is aimed at all professionals wishing to discover or deepen their knowledge of the immersive experience sector.
Whether you're :
-
an event designer,
-
an events agency,
-
a marketing manager in your company,
-
an artist,
-
the operator of a venue that you want to showcase...
this course is for you!
At the end of this course, you'll leave with all the keys you need to boost your marketing objectives, defend your artistic skills or offer unique new services.
What's more, you'll get the keys to building your immersive experience from A to Z. Whatever your level of creativity, whatever your financial goals, you'll see that it's possible to invent the immersive experience of tomorrow.
We look forward to seeing you soon,
Frances.
Our network in the immersive experience industry
Frances Vieras-Blanc is a founding member of JeDI
and co-organiser of WXO.
I was able to take the Immersion 360 training course created by Frances. Over two days in a small group, we explored a very comprehensive program that enabled me to learn about concepts I didn't know about and to apply them in practical workshops.
It was a very well-run course, designed to explore the different types of immersive experiences and learn the main codes.
We also had the opportunity to interact with other professionals in the sector, providing a variety of insights into the industry.
Frances showed herself to be highly professional, but also resourceful when it came to her learners, adapting to their profiles as best she could. All in all, a relaxed atmosphere conducive to creativity.
ELISE WATEL
Project owner of Immassages (wellness industry / massage) - Creator of emotion -- Member of JeDI and La French Tech Normandie