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Embarking on an Adventure: Unlocking the Power of the Magic Circle in Immersive Design

Back during the exhilarating and action-packed Journées de l’Immersif, I got to co-design and co-host a workshop on the Magic Circle with the talented Eliza Calmat from Dream Factory. Together with our participants, we explored and tried out the transformative potential of creating immersive experiences within a designated space.



The Magic Circle, a concept deeply rooted in game studies, can be traced back to Dutch historian Johan Huizinga who, in 1938, explored the elements of play in culture and highlighted its significance in human society in his work "Homo Ludens." Building upon this foundation, the term "Magic Circle" was coined by Eric Zimmerman in 1999 and gained popularity through his book "Rules of Play," which he co-authored with Katie Salen in 2003.


The Magic Circle is a space where specific rules and boundaries are created and applied. This serves several goals:


1. Create Structure and Support: by establishing a defined space with specific rules, participants can fully immerse themselves and suspend their disbelief, allowing the experience to unfold and flourish.


2. Foster Uniqueness and Identity: the distinct set of rules, aesthetics, and themes within the Magic Circle offers a sense of exclusivity and differentiation to participants.


3. Build a Community: shared understanding of the rules and boundaries fosters a sense of belonging and connection among attendees. This shared experience creates opportunities for collaboration, dialogue, and lasting relationships.


4. Encourage Engagement and Emotional Connection: immersing participants in a world with sensory elements, storytelling, and interactive components captivates their attention and evokes powerful emotions. This heightened engagement leads to memorable experiences.


The Magic Circle has not only revolutionized the gaming industry but has also found its way into various domains such as theater, marketing, education, and events. It allows participants to step into enchanting worlds, actively participate in the narrative, and embark on transformative journeys.


Up next: how we demonstrated those principles to our workshop attendees!



As facilitators, we were excited to kick off the session immersive-style. Dressed in mysterious cloaks, Eliza and I welcomed the attendees, setting the stage for what was about to unfold. Together, we embarked on the journey of co-creating a Magic Circle.


The first thing we had them do was lay out its foundations by coming up with 3 things: a tribe name, a rule within our universe, and a character trait. Those 3 elements were used throughout the rest of the workshop.


We emphasized two crucial ingredients that would shape our journey: the senses and touchpoints. We provided sensory kits containing carefully curated items related to specific sensory experiences. This guided exploration helped attendees understand how to harness the senses to evoke emotions and themes within an immersive world.


Then, using "The 5 Es of Experience Design" framework (Enticement, Entry, Engagement, Exit, and Extension), we defined the main touchpoints of an experience to ensure a cohesive and memorable journey for the participant from the beginning to long after the experience concludes.



In hands-on exercises, we divided attendees into groups, each assigned one of the five Es. Inspired by Alice in Wonderland, the groups collaboratively created immersive experiences within their assigned touchpoint. This allowed participants to apply the concepts learned and gain a deeper understanding of building a Magic Circle. Each group then presented their experience, showcasing incredible creativity and imagination.


We closed the workshop with a tangible (and fun!) reminder of the transformative power of the Magic Circle in the form of fortune cookies, symbolizing oracles for their future immersive endeavors.


The workshop received overwhelmingly positive feedback from the diverse group of over 40 attendees representing various sectors, including branding, marketing, event design, ritual design, and fashion design. While the concept of the Magic Circle was relatively new to the French audience, they found it to be incredibly useful and practical for creating engaging experiences and brands.


This was only a glimpse into what the Magic Circle has to offer, but I hope it will have inspired you to unleash your creativity and create captivating and boundary-breaking experiences that leave a lasting impact. Together, let's shape the future of immersive design, transform storytelling, and redefine our engagement with the world around us!


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